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Back to case studies

Vitl

Learn about how through our efforts, we onboarded quality content publishers such as GQ, Edible Ethics, and BBC Good Food to drive sales, product education and brand awareness

KPIs background

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Productive Publishers YoY

+0%

In YoY Revenue

+0%

Affiliate Clicks YoY

Executive Summary

01 Strategizing

Introducing a tailored CPA strategy to engage key partners, boost exposure, enhance promotions, and foster collaborative relationships for sustained program growth.

02 Engaging

Securing product reviews and inclusions from relevant and notable content publishers, helping Vitl reach a broader audience with authentic, engaging, and educational content.

03 Transforming

With RevWise’s approach, Vitl achieved 97% YoY sales growth, blending existing partner engagement with new affiliate acquisition, underpinned by strong communication and scalable affiliate platform support.

Testimonial quote

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Testimonial vectorMasonary image Vitl
Testimonial quote

VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.

Evening Standard

Testimonial vectorMasonary image Evening Standard
Testimonial quote

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Testimonial vectorMasonary image BBC Good Food
Testimonial quote

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Testimonial vectorMasonary image Vitl
Testimonial quote

VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.

Evening Standard

Testimonial vectorMasonary image Evening Standard
Testimonial quote

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Testimonial vectorMasonary image BBC Good Food
Testimonial quote

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Testimonial vectorMasonary image Vitl
Testimonial quote

VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.

Evening Standard

Testimonial vectorMasonary image Evening Standard
Testimonial quote

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Testimonial vectorMasonary image BBC Good Food
Testimonial quote

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Testimonial vectorMasonary image Vitl
Testimonial quote

VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.

Evening Standard

Testimonial vectorMasonary image Evening Standard
Testimonial quote

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Testimonial vectorMasonary image BBC Good Food
Testimonial quote

Since working with RevWise, we have seen significant improvement in our affiliate performance. Their dedicated team is ON IT, communicates well, and is a joy to work with.

Vitl

Chief Marketing Officer

Testimonial vectorMasonary image Vitl
Testimonial quote

VITL’s Rise & Energise vegan pills are a popular choice for tackling fatigue during day-to-day life. They’re easy to absorb, allowing you to enjoy all of the goodness contained in each digestible capsule.

Evening Standard

Testimonial vectorMasonary image Evening Standard
Testimonial quote

Best Vitamin D Supplements, Tried and Tested - An optimum serving of vitamin D. They’re also available in a nifty, portable little tin and are excellent value.

BBC Good Food

Testimonial vectorMasonary image BBC Good Food
vilt-goodfood

Program Audit and Optimisation

Our journey with Vitl began with an audit of their entire affiliate program.

We conducted an in-depth analysis, assessing the current status of their publishers and optimising existing exposure. We looked at what was being done, what was being missed, and what can be done better.

We immediately implemented a new CPA strategy targeting select key partners (those identified in our vigorous research) in exchange for enhanced exposure, increased promotional efforts and closer collaboration.

vilt-goodfood-iphone

Leveraging Content Publishers for Enhanced Exposure

As per our launch strategy, we focused on securing product reviews and inclusions from specific content publishers with a relevant audience, such as BBC Good Food, GQ and countless independent blogs in the health and nutrition space.

These inclusions helped Vitl reach a broader audience with authentic and engaging content. It not only boosted brand awareness but also provided potential customers with valuable education into Vitl’s products.

We also targeted closed-user-groups, select reward partners, work perk schemes, and partnerships with gym groups who have an ideal audience for cross-promotion.

vilt-shapeshift-laptop

Generating +97% revenue Year-on-Year

As Vitl’s Chief Marketing Officer explained, "We engaged RevWise as our previous effort to grow affiliates had gone stale - our past operators were complacent with the use of coupon sites and relying on tenancies to drive temporary (but not sustainable) growth. 

I needed a team that approaches our affiliate channel like a B2B sales engine - one with the drive & methodology to find new affiliates that target new audiences and bring in sustained incremental value. RevWise has proven to do just that.

Since working with RevWise, we have seen significant improvement in our affiliate performance, achieving 97% YoY growth in sales through a mixture of improved existing partners engagement and new affiliate acquisition. Their dedicated team is ON IT, communicates well, and is a joy to work with. 

This is all underpinned by the use of Awin as our affiliate platform which has enabled us to continue scaling the channel over the years."

IMG 2531 (1)

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

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Other case studies

Shoparize x RevWise
Shoparize x RevWise

Shoparize x RevWise

The cooperation between RevWise and Shoparize demonstrates how structured collaboration helps brands maximise Google Shopping visibility and unlock incremental growth across different verticals.

Maria Falatowicz, Senior Partner Development Manager, at Shoparize said -

"By partnering with RevWise, retailers benefit from a well-aligned approach to affiliate marketing and Google CSS. RevWise brings strong advertiser insight and coordination, while Shoparize adds Premium Google CSS expertise - together helping brands increase visibility on Google, manage CPA more effectively, and grow in a scalable, profitable way."

+233%

Impressions (Q4 YoY)

+173%

GMV Growth (YoY)

+28%

Conversion Rate (YoY)

RedBrain x Awin x RevWise
RedBrain x Awin x RevWise

RedBrain x Awin x RevWise

Jess Smith, Regional Agency Lead UK, BNL & FRITES, Awin said -

"RevWise have excelled at implementing CSS growth and the results showcased in this case study are testament the strength of the RevWise, Redbrain and Awin Partnership."

Matt Wilkinson, Strategic Partnership Manager, Redbrain said -

“RevWise has been an outstanding agency partner for our shared clients on AWIN. The three-way collaboration between Redbrain, RevWise, and AWIN has consistently delivered exceptional results for retailers, proving that strategic partnership beats siloed channel management every time.”

+44%

Conversion Rate

+136%

Revenue to Retailers

+37%

Click-through Rate

Gear4Music
Gear4Music

Gear4Music

Gear4music was originally operating across three affiliate networks - TradeDoubler, AWIN, and Affiliate Future - for its UK programme, with an additional eight programmes managed on AWIN.

Our main strategy was to build a content-led programme aimed at increasing both brand awareness and revenue growth across the EU regions. By consolidating networks, focusing on quality content partnerships, and removing non-incremental publishers, RevWise helped Gear4music achieve over 147% platform revenue growth and sustainable expansion across EU affiliate markets.

+59%

YoY EU Revenue Increase

+64%

YoY Conversion Rate Increase

-45%

YoY commission costs

The Bottle Club - TikTok Shop Management
The Bottle Club - TikTok Shop Management

The Bottle Club - TikTok Shop Management

The Bottle Club, a premium retailer for food and drink, sought to expand its reach and boost its online sales through TikTok Shop. They partnered with RevWise, a leading TikTok Shop Agency, who ensured a seamless setup, optimised their product listings, and amplified their reach via influencer collaborations.

The results? Consistent five-figure revenues within just three months—and that’s just the beginning.

£10k

GMV in Month 1

200+

Onboarded Influencers

100+

Orders in under 2 hours on live

Not On The High Street
Not On The High Street

Not On The High Street

RevWise partnered with Not On The High Street to deliver exceptional affiliate performance, resulting in a 51% month-on-month revenue increase and 27% year-on-year growth.

By expanding the partner mix, securing high-impact editorial placements, and optimising campaign efficiency, RevWise significantly boosted traffic, conversions, and ROI. The campaign proved the power of well-managed, data-driven affiliate strategies at scale.

+51%

Revenue MoM

+27%

Growth YoY

+66%

Clicks MoM

Marks Electrical
Marks Electrical

Marks Electrical

Marks Electrical was established in 1987 and sells thousands of appliances to happy customers all around the UK. Marks Electrical goes on to sees Explosive Affiliate Growth with RevWise & Tradedoubler: Major Content Revenue Boost and 58% Google Shopping Surge.

+58%

Google Shopping (CSS) revenue

+650%

Content-Driven Revenue

+75%

Content-Driven Clicks and Unique Visitors

Freddie's Flowers
Freddie's Flowers

Freddie's Flowers

From passive to powerful: how RevWise transformed Freddie’s Flowers’ affiliate programme with data-led optimisation, creative CPA structuring, and standout publisher partnerships—delivering 100%+ revenue growth across the UK and Germany.

  • 🌸 +108% UK revenue growth (YoY March–May

  • 📈 CPA down 59% (UK) and 74% (DE)

  • 📰 Premium placements: Vogue, Telegraph, Marie Claire, Yahoo, The Guardian & more

  • 🔧 Technical upgrades: S2S tracking, exclusive codes & attribution fixes

+747%

Revenue Increase YoY

+725%

Average Order Value YoY

+175%

Sales MoM

Sykes Cottages
Sykes Cottages

Sykes Cottages

Sykes Cottages, the UK’s leading cottage provider, achieved a 650% year-over-year (YoY) revenue increase—gaining over £3 million—after RevWise took over their affiliate program. This marked a significant turnaround following a previous YoY revenue drop of over 50%.

50%

YoY Revenue Decline Reversed

+650%

YoY Revenue Increase

40

Major Media Partnerships Secured

The Independent Pharmacy
The Independent Pharmacy

The Independent Pharmacy

Within the first 90 days, we made deep structural  changes which ultimately saved our client five-figures (£) in monthly wasted or inefficient commission. This is how RevWise Transformed The Independent Pharmacy’s Affiliate Program for Profitability and Growth.

-66%

MoM Commission Spend

+11%

YoY Conversion Rate Increase

£16863

Saved in wasted affiliate costs within 3 months

Johnstons of Elgin
Johnstons of Elgin

Johnstons of Elgin

Founded in 1797, Johnstons of Elgin, a renowned brand in luxury cashmere and fine woollens— RevWise embarked on a strategic overhaul of their affiliate program.

Our mission was clear:

  • Clean the program by eliminating non-valuable partners.

  • Expand the network with diverse publishers.

  • Optimise the commission structure for maximum impact.

+1180%

YoY revenue growth (during peak)

+700%

YoY growth in orders (during peak)

+371%

YoY growth in productive (sales-active) publishers

Nutricircle - TikTok Shop Management
Nutricircle - TikTok Shop Management

Nutricircle - TikTok Shop Management

Nutricircle, an e-commerce health and wellness brand, approached RevWise to launch and scale their TikTok Shop. Within just two weeks, RevWise transformed Nutricircle’s TikTok Shop into a high-performing sales channel that delivered immediate and measurable impact.

+30%

Customer Engagement

+£10k

TikTok Sales Revenue in under 2 weeks

+45%

Click-Through Rate

BrewDog
BrewDog

BrewDog

BrewDog's mission is to make people as passionate about craft beer as they are. They want to challenge people's perceptions of beer and show that there's an alternative to mainstream beers. Within only 3 month's of working with RevWise, they grew a remarkable 234% YoY revenue increase, resulting in a 604% increase within one year!

+46%

Productive Publishers

+604%

Revenue YoY

+626%

Clicks YoY

Pagazzi
Pagazzi

Pagazzi

Read about how RevWise helped the UK's largest independent Lighting retailer to grow affiliate sales by +160%

+160%

YoY Sales Increase

+417%

Revenue

+270%

Orders YoY

Engravers Guild
Engravers Guild

Engravers Guild

Achieving 133% YoY Growth in Affiliate Sales while Reducing Commission Costs by 42% with RevWise’s fresh 'go to market' affiliate growth plan

-42%

Commission Costs

+133%

YoY Sales Revenue

+159%

Active Publishers YoY

The Bottle Club
The Bottle Club

The Bottle Club

The Bottle Club, the place for adventurous drinkers looking to discover new favourites, flavours and ideas, recruited RevWise to grow their affiliate marketing program. Within 6 months, we achieved a 160% increase in YoY revenue!

+160%

In YoY Revenue

+1200%

YoY increase in CSS revenue

7500

SKUs across 1000 brands

Discount Dragon
Discount Dragon

Discount Dragon

Learn about how Discount Dragon teamed up with the RevWise team to achieve staggering growth in just 90 days.

+84000

New Orders in 2024

+£200K

Increase in monthly affiliate sales revenue

+10x

affiliate revenue within 90 days

Go Ape
Go Ape

Go Ape

Go Ape, the leader in outdoor adventure experiences, partnered with RevWise to significantly expand their affiliate marketing reach. Achieving a +22% increase in bookings year-on-year!

+64%

Increase in Active Publishers YoY

+22%

YoY Increase in Bookings

+46%

Increase in Productive Publishers YoY

Our services

Masonary image Affiliate Program Management

Affiliate Program Management

RevWise is a ‘Pure Play’ affiliate management agency responsible for generating incremental year-on-year growth by taking full ownership of your affiliate channel, including high-level strategy & execution, plus all associated admin, housekeeping, and reporting

Masonary image TikTok Shop Management

TikTok Shop Management

Strategic influencer collaborations, data-driven campaign management, detailed reports and continuous optimisation, to grow your TikTok shop with full ‘channel ownership’ by RevWise.

Masonary image B2B Partnerships

B2B Partnerships

Brand-to-brand partnerships provide the ability to inexpensively reach new, relevant audiences and boost sales. We evaluate your positioning, set objectives, find and recruit perfect partners, and manage the campaigns on an ongoing basis.

Masonary image Powerful Data & Research

Powerful Data & Research

Dedicated full-time to client success, our team conducts in-depth analyses and influencer outreach, allowing Affiliate Managers to focus on active program management and seamless integration with your marketing team.

Lets work together

Start your affiliate marketing journey today and learn how our team can help you grow sales smartly and effectively. Don't miss out on an opportunity and smash target with us.

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Gary Winter

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Head of Operations - Co-Founder

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Dan Hull

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Angelina Daneva

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Olivia Drage

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Veronica Garcia

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Olivia Jones

Account Director

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Jasmine Ovall

Digital Marketing Manager

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Charlie Culff

Credit Controller

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Shey Giron

Head of Data & Research

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Stoyan Yanev

Affiliate Marketing Team Leader

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Vlad Kostyna

Affiliate Marketing Team Leader

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Yanitsa Yaneva

Affiliate Marketing Team Leader

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Raya Georgieva

Senior Affiliate Account Manager

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Milena Stefanov

Senior Affiliate Account Manager

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Borislav Nachev

Senior Affiliate Account Manager

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Jess Anatasi

Social Commerce Lead

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Nikolay Dragnev

Senior Affiliate Account Manager

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Boyana Koleva

Senior Affiliate Account Manager

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Fabrice Gagneux

Lead Developer

Gary Winter

Head of Growth

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Starting his career in newspapers and online media 16 years ago, before moving on to build Europe's first content advertising network, featured in The Sunday Times Tech Track 100 fastest growing companies. Gary draws on his vast experience across performance marketing and publisher sales to lead the growth of RevWise as Co-Founder.

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