RedBrain x Awin x RevWise
RevWise Celebrates Redbrain as One of Our Top Publishers for Q4 Growth
Jess Smith, Regional Agency Lead UK, BNL & FRITES, Awin said -
"The championing of CSS partnerships to drive publisher diversification for RevWise and Awin clients is increasing performance across the board. Redbrain are topping the performance metric charts and are a best in class example of what CSS on a performance model can achieve. RevWise have excelled at implementing CSS growth and the results showcased in this case study are testament the strength of the RevWise, Redbrain and Awin Partnership."
Matt Wilkinson, Strategic Partnership Manager, Redbrain said -
“RevWise has been an outstanding agency partner for our shared clients on AWIN. Their proactive and responsive approach to publisher management and understanding of the CSS channel as a complementary growth lever means retailers get the full benefit of Google Shopping performance. They're always open to discussing how we can actively optimise around our CSS activity and include us in the retailer's wider strategy - which is exactly how we're able to offer the most benefit. The three-way collaboration between Redbrain, RevWise, and AWIN has consistently delivered exceptional results for retailers, proving that strategic partnership beats siloed channel management every time.”
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Conversion Rate
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Revenue to Retailers
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Click-through Rate
Executive summary
01 Diversify
We expanded partner mix strategy by championing CSS as a core growth lever—bringing Redbrain into programmes early to unlock incremental reach and scale.
02 Optimise
By leaning into Redbrain’s algorithmic efficiency and Awin’s CSS framework, we improved conversion quality, CTR and revenue performance across key retail verticals.
03 Elevate
The RevWise x Redbrain x Awin partnership delivered sustained, measurable impact: +136% revenue growth and a 15:1 ROI for top-performing clients.
Celebrating a Top Publisher Driving Q4 Incremental Growth
We’re excited to highlight Redbrain as one of RevWise’s top publishers for Q4 incremental growth.
We believe the strongest affiliate programmes are built on diversity, innovation, and data-driven partnerships. Awin recently reported that advertisers who embrace a diverse partner mix see an average sales uplift of 33% — a result that aligns closely with what we’re seeing across our own client portfolio.
Since our earliest days as an agency, Redbrain has been a cornerstone of RevWise’s client strategies. As a leading Comparison Shopping Service (CSS) partner generating over £1.2BN in incremental sales across the market in 2024, Redbrain has consistently helped RevWise clients unlock new levels of performance and efficiency.
Across Awin’s 304 active CSS partners, investment from brands has grown 57% year-on-year, now representing 4% of total network sales.
Redbrain Partnership Delivering Scalable, Measurable Growth - A Strategy That Works
We identified early on that CSS partnerships could deliver significant incremental growth and made them a key part of our affiliate frameworks. That forward-thinking strategy has delivered:
YoY Growth (Sept 2024 – Aug 2025 vs. previous 12 months)*:
● +136% average revenue growth across top CSS clients
● +44% uplift in conversions (click:sale)
● +37% click-through rate
● ROI: Average 15:1 across the top 10 retailers
● Enhanced brand visibility and new customer acquisition across key retail categories
*Data based on approved sales of top 10 RevWise x Redbrain x Awin Retail Clients
These results outperform Awin’s CSS partner benchmarks, where the average ROI stands at 14:1 — demonstrating the impact of a well-structured and collaborative partnership approach.
CSS partnerships offer a low-risk, high-return opportunity - paid on CPA via Awin, with no contract or integration delays, allowing for quick activation and measurable results.
A Powerful Partnership in Practice
The RevWise x Redbrain x Awin partnership thrives on collaboration, education, and transparency. Together, we’ve built a framework that consistently drives performance for brands:
A dedicated CSS Champion at RevWise guiding clients through implementation and product feed optimisation.
Feedback and transparency from Redbrain is really strong and a huge benefit of our partnership
Benchmark data insights from Awin dedicated to our programmes’ growth.
Jess Smith, Regional Agency Lead UK, BNL & FRITES, Awin said -
"The championing of CSS partnerships to drive publisher diversification for RevWise and Awin clients is increasing performance across the board. Redbrain are topping the performance metric charts and are a best in class example of what CSS on a performance model can achieve. RevWise have excelled at implementing CSS growth and the results showcased in this case study are testament the strength of the RevWise, Redbrain and Awin Partnership."
Matt Wilkinson, Strategic Partnership Manager, Redbrain said -
“RevWise has been an outstanding agency partner for our shared clients on AWIN. Their proactive and responsive approach to publisher management and understanding of the CSS channel as a complementary growth lever means retailers get the full benefit of Google Shopping performance. They're always open to discussing how we can actively optimise around our CSS activity and include us in the retailer's wider strategy - which is exactly how we're able to offer the most benefit. The three-way collaboration between Redbrain, RevWise, and AWIN has consistently delivered exceptional results for retailers, proving that strategic partnership beats siloed channel management every time.”
RevWise are proud to work alongside partners like Redbrain and Awin who share our commitment to innovation, performance, and measurable success. Here’s to continued growth, and to partnerships that redefine what’s possible in performance marketing.

RevWise offers a market-first ‘outreach focused’ affiliate growth process
RevWise offers a market-first ‘outreach focused’ affiliate growth process
Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.
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