Shoparize x RevWise

How Agency–CSS Cooperation Unlocks Incremental Google Shopping Performance

Shoparize is a Google Premium CSS Partner delivering incremental revenue for 10,000+ marketplaces, resellers, and brands across the UK and Europe through managed Google Shopping, Microsoft Shopping, and comparison shopping campaigns, on a pay-per-sale basis.

RevWise is the affiliate marketing agency responsible for managing advertiser strategy and partner relationships.

Across multiple advertisers and verticals, this three-party model, where the brand sets commercial terms, RevWise coordinates affiliate strategy and advertiser alignment, and Shoparize invests ad budget and manages Google Shopping campaigns on a pay-per-sale basis, has consistently delivered incremental sales through Google Shopping.

This case study highlights two repeatable best practices from this cooperation that consistently drive results across different brands and categories.

KPIs background

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Impressions (Q4 YoY)

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GMV Growth (YoY)

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Conversion Rate (YoY)

Executive summary

01 Validate

We restructured approval frameworks to align CSS validation with true order quality—unlocking scalable Google Shopping investment, reactivating paused campaigns and driving +233% impressions and +66% YoY GMV without media risk.

02 Activate

By coordinating seasonal CPA uplifts and early best-seller data sharing, we enabled proactive bidding strategies that turned peak demand into +173% YoY GMV and +125% transaction growth across high-competition retail verticals.

03 Scale

Through transparent validation, shared product intelligence and aligned commission structures, we empowered Shoparize to confidently reinvest and expand - delivering incremental Google Shopping revenue at zero ad-spend risk to the retailer.

Testimonial quote

Peak season is when true cooperation shines.

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Flexible CPAs and early product insights allow us to optimise ahead of demand, ensuring both partners and retailers achieve the best possible outcomes during the busiest times of the year

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Peak season is when true cooperation shines.

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Flexible CPAs and early product insights allow us to optimise ahead of demand, ensuring both partners and retailers achieve the best possible outcomes during the busiest times of the year

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Peak season is when true cooperation shines.

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Flexible CPAs and early product insights allow us to optimise ahead of demand, ensuring both partners and retailers achieve the best possible outcomes during the busiest times of the year

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Peak season is when true cooperation shines.

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Flexible CPAs and early product insights allow us to optimise ahead of demand, ensuring both partners and retailers achieve the best possible outcomes during the busiest times of the year

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Peak season is when true cooperation shines.

Shoparize

Maria Falatowicz

Masonary image Shoparize
Testimonial quote

Flexible CPAs and early product insights allow us to optimise ahead of demand, ensuring both partners and retailers achieve the best possible outcomes during the busiest times of the year

Shoparize

Maria Falatowicz

Masonary image Shoparize
shoparize & revwise logo

Fair Validation & Rejection Rates Enable CSS to Scale

Best Practice #1 Fair Validation Enables CSS Scale

Challenge

A leading UK retailer applied a strict validation model that wasn’t aligned with Google CSS traffic, resulting in higher-than-average rejection rates. As CSS partners absorb click costs upfront, excessive rejections limited reinvestment and campaign scale.

Solution

RevWise facilitated collaboration between the brand and Shoparize to refine the validation framework. Rejection rates were aligned to industry standards while maintaining incrementality and order quality. This created a commercially sustainable structure for long-term growth.

Outcome

Previously paused CSS campaigns were reactivated and scaled in Q4, delivering: +233% YoY Google Shopping impressions +66% YoY gross merchandise value +103% YoY transactions

Campaigns became sustainable, driving incremental, high-intent sales without upfront media risk.

Key Takeaway

Transparent, commercially aligned validation frameworks are essential for scalable CSS growth. Fair validation isn’t just operational best practice, it’s a growth lever.

12

Product & Promotion Sharing Combined with Seasonal CPA Adjustments Improves Efficiency

Best Practice #2 Product Transparency & Seasonal CPA Alignment Drive Peak Efficiency

Challenge

For a leading UK drinks retailer, peak season required early product visibility and commercial flexibility to maximise Google CSS performance.

Solution

RevWise aligned the retailer and Shoparize on a proactive strategy, increasing CPAs for November and December and sharing best-seller data, promotions, and launches ahead of peak.

Impact

+28% YoY conversion rate +173% YoY gross merchandise value +125% YoY transactions

This enabled efficient scaling of high-converting products, increasing impression share and driving incremental growth without media risk.

Key Takeaway

Early product insights and seasonal CPA flexibility allow CSS partners to invest confidently and capture peak demand at scale.

9

Close Agency–CSS Partner Cooperation Drives Scalable Google CSS Performance

The partnership between RevWise and Shoparize shows how structured collaboration unlocks incremental Google Shopping growth across verticals.

Through fair validation, seasonal CPA alignment, and shared product insights, Shoparize gained the confidence to invest and scale — delivering incremental sales at zero ad spend risk to the retailer.

For RevWise clients, adding Shoparize as a CSS partner creates an additional performance-led Google Shopping layer: No media budget. No cannibalisation. Just incremental growth.

“When coordination and validation are transparent, it allows us to invest confidently and drive incremental sales. Open communication and fair commission structures are what make this partnership work.” — Maria Falatowicz, Shoparize

“Shoparize are transparent, organised and consistently drive strong results for our brands.” — RevWise

Shoparize

Shoparize drives incremental sales across 10,000+ marketplaces and brands through managed Google and Microsoft Shopping campaigns.

RevWise

RevWise is an affiliate marketing agency specialising in strategy and partner management to maximise incremental performance across affiliate and CSS channels.

IMG 2531 (1)

RevWise offers a market-first ‘outreach focused’ affiliate growth process

RevWise offers a market-first ‘outreach focused’ affiliate growth process

Regardless of the network your affiliate program is currently hosted on, our approach results in net new sales growth due to an ‘always on’ new-partner acquisition funnel. Approaching publishers - not as an agency - but as your brand. We use a methodical outreach process to research, identify and engage with publisher decision-makers directly. Going to market as your in-house affiliate team allows us build and maintain one-to-one relationships with contextually relevant growth-driving publishers needed for your program.

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