Why TikTok Shop Is Gen Z’s QVC — And How Brands Can Win

Discover why RevWise is widely recognised as a leading affiliate marketing agency across the UK, Europe, and the US. Built for ambitious brands, RevWise transforms affiliate from a traditional sales channel into a scalable growth engine through its 24/7 global operating model, embedded client partnerships, and incrementality-first strategy. With a reputation driven by performance, long-term retention, and measurable commercial impact, RevWise is setting a new benchmark for what modern affiliate marketing should deliver.

Affiliate marketing is one of the most effective channels for driving sales, increasing brand awareness, and building long-term customer relationships. However, despite its success, many businesses continue to believe myths and misconceptions that can hinder their potential.

These myths often arise from outdated perceptions or a lack of understanding of how affiliate marketing truly works. In this blog post, we’ll uncover the most common affiliate marketing myths that brands need to stop believing and reveal the truth behind them. By addressing these myths, brands can improve their affiliate strategies and achieve better results.

Today, we’re proud to launch the first ever RevWise Top 50 Publishers, celebrating the affiliate partners who have delivered meaningful impact across our clients’ programs in 2025.

This isn’t a ranking. It’s a recognition of the publishers who consistently show up with:

• High-intent audiences

• Smart, data-led optimisation

• Creative ways of adding value

• Genuine collaboration and long-term thinking

From household names with massive reach to niche content creators you may never have heard of, this list reflects what makes our approach different:

We don’t just rely on the “big hitters” - we’re OBSESSED with finding the right publishers for each brand’s audience.

That means pairing scale with relevance, innovation with reliability, and volume with incrementality. It’s how our clients continue to grow, and why our publisher ecosystem is one of the strongest in the industry.

Affiliate Marketing Glossary: 50+ Key Terms Every Brand Needs to Know

Affiliate marketing comes with its own language—filled with acronyms, metrics, and industry-specific jargon. For brands and marketers new to the channel, it can feel overwhelming to keep up. That’s why we’ve put together this Affiliate Marketing Glossary: a complete reference guide covering the most important terms, from attribution models to TikTok Shop.

Whether you’re launching a new programme or looking to optimise an existing one, this glossary will help you speak the same language as your affiliate partners, publishers, and networks.

Black Friday and Cyber Monday (BFCM) are the most competitive shopping days of the year. For brands in affiliate marketing, these two dates can account for a huge share of annual revenue—but only if you prepare properly.

At RevWise, we’ve helped brands across beauty, fitness, alcohol, fashion, and leisure maximise results during peak trading. From negotiating placements to managing influencer campaigns, we know what it takes to stand out in a crowded marketplace.

Q4 is the busiest and most competitive time of the year for brands in affiliate marketing. With Black Friday, Cyber Monday, Christmas, and New Year campaigns all stacked into a few short weeks, the brands that plan ahead win big. For those that don’t, it often means missed opportunities, wasted spend, and underwhelming results.

At RevWise, we’ve managed affiliate programmes across multiple sectors—from beauty and fashion to alcohol, fitness, and leisure—and one thing is clear: a well-prepared Q4 strategy makes the difference between surviving and thriving.

The Big Move: Amazon Disappears Overnight

In a surprise move, Amazon abruptly paused all Google Shopping activity globally. For a full month, their feeds were dark — no ads, no product listings, no aggressive bidding wars.

But as of this week, 🚨 Amazon Shopping is back across Google Shopping in Europe, appearing again as a top competitor for most advertisers — though still absent in the U.S. market.

The move has sparked speculation that the blackout was a marketing measurement test, with Amazon assessing the incremental value of Google Shopping versus its own internal retail ecosystem.

TikTok’s Updated Community Guidelines: What Affiliate Marketers Need to Know

Effective from September 13, 2025, TikTok has introduced major updates to its Community Guidelines that will reshape how affiliate marketers, influencers, and performance marketing teams operate on the platform.

The changes place stricter controls on AI-generated content, automation tools, and commercial disclosure requirements, directly impacting affiliate strategies that rely on TikTok for customer acquisition and sales.

For e-commerce brands and affiliate marketers, adapting to these updates is no longer optional—it’s essential for long-term success on one of the world’s fastest-growing social platforms.

In late July 2025, something quietly seismic happened in the world of product search. Amazon, long the heavyweight in Google Shopping auctions, simply disappeared. Between 21–23 July, its impression share fell from around 60% to zero. No warning, no public explanation, and no sign yet of when (or if) they will be back.

For most consumers, the absence will barely register. For affiliate programs using CPA Shopping publishers like RedBrain, Genie Shopping, Kelkoo, and others, this is the equivalent of prime high street retail space suddenly becoming vacant — and available for the taking.